ILIA: Closer to Home (Spec Commercial Previs)
Olivia doesn’t trust big beauty brands, so she’s turned her kitchen into a lab and trekked across jungles and canyons to source her own ingredients. Then her friend Sarah points out she could have just bought Ilia. I wrote this :90 spec spot and built the previs frame by frame to map out the story, comedic timing, and visual style before production, ending on the tagline “Clean beauty, without the chaos.”